Learning Always need to value the solution less the risk costs.

Problem How do you launch a paper medium as an app to reinvent how news is delivered?

Solution A new team was established with the skills to deliver quickly to the changes in the news environment and develop an ongoing success of a product.

Success Successful launch and feed of news, first implementation of split testing at News Ltd, with a team structure to change ongoing to the tests.

Methodology A separate team was established with a tight scrum cycle. The designs were taken through internal expert analysis through innovation labs and design process. Moving out to readers for pilot testing, focus groups, direct feedback on launch. The feedback was fed into split testing to improve the app through iterative improvements. Moving to multi-variant split testing.