Abbott Diagnostics

Learning Compliance and user research can dovetail into production at the same touch points.

Problem Can you educate the customers of multi-million dollar blood testing machines to use their machines better and fix them themselves?

Solution Online portal for learning about the machine, testing and health.

Success 100% usage across the board with all clients.

Methodology We worked through with the blood testing labs and the engineering teams and establish the major problems and the machines where we can start. We worked through the information that those people were after and streamlined how to deliver. We discovered the issues where primarily seeing someone fix and maintained machines instead of just reading, and establish a brand that would educate on how to make minor

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